The ethos of Px HealthCare, the company behind OWise, is to put patients first and make a real difference to their lives and quality of life. Through OWise, our mission is to provide smart digital tools that support cancer patients from the moment of diagnosis.
Our core values are:
Dr. Anne Bruinvels, an expert in personalized medicine, founded Px HealthCare in 2012. During her time as the Executive Director at the European Personalized Medicine Association, Anne realised that cancer patients’ experience following diagnosis is much poorer than it needs to be. Px was founded to address this by correctly informing and supporting patients throughout treatment and recovery.
Since then, the objective of Px HealthCare has been to revolutionize the use of patient’s voice to improve both patient experience and clinical outcomes in cancer.
In order to provide this important service, Anne teamed up with her brother David, an oncology specialized physician supporting patients return to work, to develop a smart digital platform. OWise for breast cancer was created first as David noticed at his breast rehabilitation clinic that these patients were desperately asking for support.
The OWise breast cancer app was first launched in the Netherlands in 2013 and then brought to the UK in 2016 and as of May 2021 in the US. Recently, the OWise prostate cancer app was launched in the UK and further releases will follow suit to support people affected by other types of cancer in the very near future.
Life sciences entrepreneur
PhD neuroscience
Specialised in personalised medicine
Epidemiologist and occupational physician
Data-driven scientist
MD, PhD in oncology
Biochemist
OWise outreach and implementation
Digital marketing
MEng Computing
Software engineering and design
Web development
BSc Economics
MPhil Oxford
Machine learning
Medical Bioscientist
OWise outreach and implementation
Digital marketing
PhD Neuroscience
OWise outreach and implementation
Medical content
Software architect
Security analyst
Operational systems and technical product development
